About us

A training centre built around what work actually requires

SarahHub began in 2022 as a small classroom in Nairobi teaching spreadsheet and accounting skills to finance teams. The demand was never for certificates — it was for people who could open a messy export and produce something a manager could act on.

That is still the standard we hold every course to. We now teach technology, business, finance, marketing, design, management, languages and professional skills to more than 2,800 students across twenty countries, and every course is taught by someone who does the work for a living.

2,845

Students trained

40+

Corporate clients

22

Countries reached

68.4%

Completion rate

What we hold to

Four principles that decide what we teach, who teaches it and how we measure whether it worked.

Practical before theoretical

If a concept cannot be applied to work within a week of learning it, we question whether it belongs in the curriculum at all.

Honest about difficulty

We tell students what a course will actually demand of them. Nobody benefits from an enrolment that ends in week two.

Taught by practitioners

Our instructors still do the work they teach. That is the single biggest determinant of whether training holds up.

Measured on completion

We track completion and outcomes rather than sign-ups. A course with high enrolment and low completion is a failure.

How we got here

  1. 2022

    Founded in Nairobi

    Started as an in-person Excel and accounting training centre with three instructors.

  2. 2023

    Moved online

    Launched the first twelve on-demand courses and reached 500 students in the first year.

  3. 2024

    Corporate programmes

    Began delivering private cohorts for banks, NGOs and logistics companies across East Africa.

  4. 2025

    Regional faculty

    Expanded the faculty across six countries, covering technology, finance, design and management.

  5. 2026

    2,800+ students

    Now serving students in more than twenty countries with a 68% course completion rate.